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Privacy Policy

At Kidora Ltd (company number 16349262), we are committed to protecting your privacy and ensuring your personal data is handled responsibly. This policy explains how we collect, use, and safeguard your information when you visit our website or use our services. Kidora accounts are available only to users aged 18 or over. People under 18 may view publicly available pages where appropriate, but they must not register, buy or sell through Kidora.

1. Important Information and Who We Are

Purpose of This Policy

This policy explains how Kidora Ltd collects and processes your personal data when you:
  • Visit our website.
  • Register as a user.
  • Buy or sell items.
  • Operate a Pro seller account.
  • Contact us for support.

Controller

Kidora Ltd is the data controller responsible for your personal data. Company Details:
  • Full name: Kidora Ltd.
  • Company number: 16349262.
  • Registered in England & Wales.
  • Email: [email protected].
  • Registered address: Suite A, 82 James Carter Road, Mildenhall, IP28 7DE.

Kidora Ltd is registered with the Information Commissioner's Office (ICO). ICO Registration Number: ZB963106.

If you have questions about this policy, please contact us at [email protected]. You have the right to complain to the Information Commissioner’s Office (ICO), but we’d appreciate the chance to address your concerns first.

Changes to This Policy

We review this policy regularly. The latest version was updated on 4th October 2026. Please keep us informed if your personal data changes during your relationship with us.

Third-Party Links

Our website may include links to third-party sites. We are not responsible for their privacy practices, so we encourage you to read their policies.

Your Data Protection Rights (UK GDPR)

Kidora Ltd complies with the UK General Data Protection Regulation (UK GDPR), which governs how we collect, use, and store your personal data. Under UK GDPR, you have specific rights regarding your personal data, including the right to access, correct, delete, and restrict the use of your data. You also have the right to object to certain processing and to data portability. We rely on legal bases such as your consent, the performance of a contract, compliance with legal obligations, and our legitimate interests to process your personal information. For more information or to exercise any of your rights under UK GDPR, please contact us at [email protected].

2. The Data We Collect About You

Personal data means any information that can identify you. We may collect, use, and store the following:
  • Identity Data: Name, username, and title.
  • Contact Data: Address, email, and phone number.
  • Financial Data: Payment details (processed by secure providers like PayPal).
  • Transaction Data: Details of purchases and sales, including Kidora Fee amounts, refunds, returns, cancellations, disputes, and related transaction records where relevant.
  • Technical Data: IP address, browser type, device information, and app/device diagnostics where relevant.
  • Profile Data: Username, password, feedback, account settings, and preferences.
  • Usage Data: How you use our website and services.
  • Marketing Data: Your preferences for receiving marketing.
  • Communication Data: Messages sent through our platform, customer support communications, and related attachments or records where relevant.
  • Content and Image Data: Photos and other content you upload to Kidora, including marketplace listing photos and temporary moderation copies where created.
  • Shipping Data: Delivery addresses, seller return details, parcel tracking information, shipping preferences, delivery contact details, and where InPost locker delivery is used, the selected service-point identifier.
  • Verification and Compliance Data: Information needed to verify accounts, prevent fraud, comply with legal obligations, or satisfy payment provider requirements.
  • Pro Seller Data: Where you use Kidora as a Pro seller, this may include business name, trading name, business address, company number, VAT or tax details, business representative details, return information, legal disclosure details, and other business-related information you provide or we require for compliance purposes.
We do not collect sensitive data (e.g., race, religion, health) or criminal records, except where strictly necessary to comply with the law or defend legal claims.

3. How We Collect Your Data

We collect data through:
  • Direct interactions: When you register, buy/sell items, operate a Pro seller account, contact us, or otherwise use our services.
  • Automated technologies: Cookies and analytics tools (see our Cookie Policy), and automated image moderation tools used when marketplace listing photos are uploaded.
  • Third parties: Payment processors (e.g., PayPal), analytics providers (e.g., Google Analytics), shipping providers, verification providers, authentication providers, AI and image moderation providers (including Google Gemini where used), and social login providers where used.
  • Other users: For example, reviews, ratings, dispute reports, or messages sent through the platform.

4. How We Use Your Data

We use your data to:
  • Register you as a user.
  • Process transactions and deliver services.
  • Administer transactions involving the Kidora Fee and provide Buyer Protection, refund handling, support, and dispute assistance in accordance with our Kidora Fee & Buyer Protection Policy and Refund Policy.
  • Improve our website and services.
  • Personalise your experience.
  • Send marketing (with your consent).
  • Comply with legal obligations.
  • Verify your identity, business status, payment details, or account activity where necessary.
  • Detect, prevent, and investigate fraud, abuse, policy breaches, or suspicious activity.
  • Administer Pro seller accounts and comply with consumer law, payment, tax, or regulatory requirements related to business sellers.
  • Create, manage and track deliveries, generate shipping labels, provide delivery notifications and support delivery-related issues.
  • Review and moderate newly uploaded marketplace listing photos, including using AI-assisted checks to identify potential breaches of our Photo Upload Policy, prohibited or unrelated items, copied, stock, synthetic or AI-generated images, identifiable people, private information, or other trust and safety concerns.

Automated Image Moderation

New marketplace photos uploaded when creating or editing a listing may be checked automatically using AI-powered image moderation before the listing can be submitted. These checks may assess whether a photo appears to comply with Kidora’s Photo Upload Policy and marketplace rules. If a newly uploaded photo is rejected, or if the automated check cannot be completed successfully, Kidora may prevent the listing from being submitted until the affected photo is removed or replaced. Automated moderation may not always be correct, and Kidora may review moderation outcomes manually where appropriate. Existing photos already attached to a listing may not be automatically rechecked when that listing is edited.

5. Sharing Your Data

We may share your data with:
  • Service providers: Payment processors, IT support, hosting providers, analytics providers, verification providers, authentication providers, AI and image moderation providers, and delivery services.
  • Google Gemini: Kidora may use Google Gemini technology to assist with automated moderation of newly uploaded marketplace listing photos. Photos may be processed to assess whether they appear to comply with Kidora’s Photo Upload Policy and marketplace rules. Kidora does not treat an automated moderation result as an inspection, certification or guarantee of the item being listed.
  • Sendcloud and InPost: Where InPost delivery is used, we share the shipment information needed to create, manage, track and complete the delivery. This may include the buyer's full name, delivery address, UK mobile number, email address and, for Locker-to-Locker delivery, the selected InPost service-point identifier. We may also share the seller's full name, return address and email address. Sendcloud and InPost process information in connection with the shipping services they provide, and their own privacy information may also apply.
  • Other users: Where necessary to complete transactions, returns, collections, delivery, or support processes.
  • Professional advisors: Lawyers, accountants, and insurers.
  • Authorities: Law enforcement, regulators, tax authorities, or courts if required by law or where necessary to establish, exercise, or defend legal claims.
  • Business transfers: If we sell or merge parts of our business.
  • Pro sellers: Where you buy from a Pro seller, certain data may need to be shared with that Pro seller to complete the order, fulfil legal obligations, issue invoices, handle returns, comply with consumer law, or respond to support and refund matters.

6. International Transfers

Some third parties may process your data outside the UK. We ensure they provide adequate protection, such as through standard contractual clauses or other lawful safeguards recognised under UK data protection law.

7. Data Security

We have measures in place to protect your data from unauthorised access, loss, or disclosure. These include encryption, access controls, regular security reviews, fraud monitoring, and role-based access where appropriate.

8. Data Retention

We retain your data only as long as necessary for the purposes it was collected, including legal, tax, regulatory, fraud prevention, dispute resolution, and accounting requirements. Temporary copies of newly uploaded marketplace photos created specifically for image moderation are normally deleted after 30 days. Moderation records may be retained for longer where reasonably necessary for platform safety, fraud prevention, dispute handling, or legal compliance. If you request deletion of your account, or deactivate it, your account will first be placed into an archived / deactivated state for 90 days. During this 90-day period:
  • Your profile will no longer be publicly visible in the normal way.
  • You will not be able to actively use the account in the usual way.
  • We may retain the data to allow account restoration, prevent fraud or abuse, investigate complaints, complete pending transactions, comply with legal obligations, and defend legal claims.
At the end of the 90-day period, we will delete or anonymise your personal data unless we are required or entitled to retain some or all of it for longer, including for:
  • legal, tax, accounting, or regulatory obligations;
  • fraud prevention and platform safety;
  • the establishment, exercise, or defence of legal claims;
  • records of transactions, Kidora Fees, disputes, payments, refunds, returns, cancellations, or support matters;
  • compliance information connected to Pro seller activity or payment provider requirements.
Where retention is required for these reasons, we will keep only the data reasonably necessary for those purposes and delete the rest when no longer needed.

9. Your Legal Rights

You have the right to:
  • Access your personal data.
  • Correct inaccurate data.
  • Request erasure of your data.
  • Object to processing.
  • Restrict processing.
  • Request data transfer.
  • Withdraw consent.
To exercise these rights, contact us at [email protected].

10. Account Deletion and Deactivation

If you choose to close, delete, or deactivate your Kidora account, we will process that request in accordance with this Privacy Policy and applicable law.
  • Your account will normally be moved into an archived / deactivated state for 90 days before permanent deletion.
  • This 90-day period helps protect against accidental deletion, fraudulent deletion requests, misuse of the platform, and allows limited time for account recovery where appropriate.
  • If you contact us during that period and we are satisfied that you are the account holder, we may be able to restore access, subject to our security checks and platform policies.
  • After the 90-day period, we will delete or anonymise your personal data unless we need to retain some information for legal, regulatory, tax, fraud prevention, dispute handling, payment, compliance, or security reasons.
  • Some information may continue to exist after account deletion in backups for a limited period, or in records that we are legally required to retain.
  • Where you have participated in transactions with other users, certain records relating to those transactions, reviews, invoices, legal obligations, dispute history, or payment records may need to be retained even after account deletion.

11. Trademark Notice

Kidora® and the Kidora logo are registered trademarks of Kidora Ltd with the UK Intellectual Property Office, in respect of Class 35: providing online marketplaces for sellers of goods and/or services; all the aforesaid relating to clothing, toys, furniture and accessories for babies and children. Any unauthorised use of our brand name, logo, or intellectual property is strictly prohibited and may result in legal action.

12. Pro Seller Privacy Information

If you use Kidora as a Pro seller, we may process additional data to verify, administer, and support your business account. This may include:
  • business identification details;
  • company or trader registration details;
  • business contact information;
  • return and cancellation information;
  • consumer-law disclosures;
  • tax, invoicing, and payout-related information;
  • communications and records necessary to manage Pro seller compliance.
We may use this information to:
  • verify your Pro seller status;
  • display legally required business information to buyers;
  • enable Pro seller services and apply the relevant Kidora transaction, Buyer Protection, refund, return, and cancellation processes;
  • support returns, refunds, right of withdrawal, and consumer rights processes;
  • comply with legal, regulatory, tax, accounting, and payment-provider obligations;
  • detect misuse, fraud, or policy breaches.
Where a buyer purchases from a Pro seller, Kidora and the Pro seller may each process certain personal data for their own compliance and transaction purposes. The Pro seller is responsible for handling any personal data they receive in accordance with applicable data protection law.

13. Glossary

  • Legitimate Interest: Our business needs, balanced against your rights.
  • Performance of Contract: Processing necessary to fulfil a contract with you.
  • Legal Obligation: Processing required by law.
Thank you for trusting Kidora. Together, we’re making sustainable shopping easier for families across the UK.