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Photo Upload Policy

At Kidora, users may upload photos to help sell marketplace items and to help other families discover family-friendly places. This policy explains what photos you can upload, what rights you give to Kidora, and how we review, use and remove uploaded photos. By uploading a photo to Kidora, you confirm that you have the right to upload it and that it follows this Photo Upload Policy.

1. What This Policy Covers

This policy applies to photos uploaded to Kidora for:
  • Marketplace listings: photos of baby and children’s items listed for sale on Kidora.
  • Family Places: photos shared by users to help other families see what a place, venue or attraction is like before they visit.
This policy should be read together with Kidora’s Terms and Conditions and Privacy Policy.

2. General Photo Upload Rules

You must only upload photos that you took yourself or that you otherwise have the legal right to upload and share with Kidora. You must not upload:
  • Photos copied from websites, social media, search engines, retailer websites, venue websites, council websites, tourism websites, photographers or third-party listings.
  • Photos with watermarks, copyright marks or professional photographer branding unless you own the rights or have permission to use them.
  • Photos that are private, unsafe, offensive, misleading, unlawful or unrelated to the listing or place.
  • Photos that include personal documents, bank cards, payment details, addresses, phone numbers, school names, car registration plates or other private information.
  • Photos taken in toilets, changing rooms, medical areas, private areas or anywhere people would reasonably expect privacy.

3. Product Photo Upload for Marketplace

Marketplace product photos should show the actual item being sold on Kidora. When uploading marketplace product photos, you should:
  • Use your own photos of the real item you are selling.
  • Make sure the item is clear, accurate and not misleading.
  • Show any important wear, marks, damage, missing parts or condition issues where possible.
  • Avoid using stock images, catalogue images, screenshots or photos copied from retailers or other sellers.
  • Do not include clearly identifiable children or adults in product photos. Incidental hands, feet or other non-identifying body parts may be acceptable where the person cannot reasonably be identified.
  • Remove or cover any personal information visible in the background.

AI-generated and digitally created marketplace images

  • Do not upload AI-generated, synthetic or digitally created images showing a child, person or model wearing or using the item.
  • Marketplace photos must be genuine photos of the actual item being offered for sale.
  • Do not use AI or editing tools to change or recreate the item's colour, condition, shape, size, fit, texture, branding, accessories or other important details.
  • Basic editing such as cropping, rotating, adjusting brightness or removing a background is allowed where it does not materially change or misrepresent the item.
Kidora may reject, remove, crop, blur or hide marketplace photos if they appear copied, misleading, unsafe, poor quality, unrelated to the item, or unsuitable for the platform.

4. Photo Upload for Family Places

Family Places photos should help other families understand what a place is like before they visit. When uploading Family Places photos, you should:
  • Upload your own photos of the place, venue, attraction, park, beach, castle, soft play, museum, activity area, facilities or scenery.
  • Make sure the photo relates to the correct place page.
  • Prefer photos that show the place clearly rather than photos focused on people.
  • Use portrait photos where possible, as these usually display best in Kidora, although landscape photos may also be accepted.
  • Avoid uploading photos where children or adults are clearly identifiable.
Background people are usually acceptable if they are only incidental and not recognisable. However, Kidora may crop, blur, reject or remove photos where a person is clearly identifiable, especially where the photo shows a child.

5. Your Confirmation When Uploading Family Places Photos

Before submitting a Family Places photo, you may be asked to confirm: “I took this photo and give Kidora permission to use it.” By confirming this, you agree that:
  • You took the photo yourself or otherwise own all rights needed to upload and share it with Kidora.
  • The photo is not copied from another website, app, social media page, venue page, search engine, photographer, council website, tourism website or third-party listing.
  • The photo does not include private, unsafe, offensive, misleading or unlawful content.
  • You give Kidora permission to review, store, edit, crop, blur and display the photo on Kidora, including on the relevant Family Places page.

6. Rights You Give to Kidora

You keep ownership of any copyright you hold in photos you upload to Kidora. By uploading a photo, you grant Kidora Ltd a worldwide, royalty-free, non-exclusive licence to host, store, copy, resize, crop, blur, moderate, display and use the photo in connection with Kidora, including:
  • Marketplace listings and related marketplace features.
  • Family Places pages, search results and in-app screens.
  • Kidora website pages and app pages connected to the relevant listing or place.
  • Related Kidora promotional materials, where appropriate.
  • Trust, safety, moderation, support and record-keeping purposes.
This licence allows Kidora to operate, improve, moderate and promote the platform. It does not mean that Kidora owns your copyright.

7. Photo Review and Moderation

Kidora may review uploaded photos before or after they appear on the platform.

Automated checks for marketplace listing photos

New marketplace photos uploaded when creating or editing a listing may be checked automatically using AI-powered image moderation before the listing can be submitted. These automated checks may assess whether a photo:
  • Shows the actual item and appears to be a genuine seller photo rather than a stock, catalogue, copied, synthetic or AI-generated image.
  • Shows a clearly identifiable child or adult.
  • Contains private information such as an address, phone number, school name, payment information or other identifying details.
  • Appears to show an item that is not allowed on Kidora or is unrelated to the marketplace.
  • Otherwise appears to break this Photo Upload Policy or Kidora’s marketplace rules.
Kidora may use third-party technology providers to carry out these automated checks. A temporary moderation copy of a newly uploaded marketplace photo may be created and retained for moderation and safety purposes. Moderation copies are normally deleted after 30 days. If a newly uploaded marketplace photo is rejected, or if the automated check cannot be completed successfully, Kidora may prevent the listing from being submitted until the affected photo is removed or replaced. A rejected photo may remain visible in the upload screen with a message explaining why it was not accepted. Existing photos already attached to a listing may not be automatically rechecked when you edit that listing. This does not prevent Kidora from reviewing, restricting or removing an existing photo later where necessary. Automated moderation is intended to support marketplace safety and consistency, but it may not always be correct. Kidora may review moderation outcomes manually and may take further action where appropriate. We may reject, remove, crop, blur, hide or restrict any photo at any time if we believe it:
  • Breaks this Photo Upload Policy.
  • May infringe someone else’s copyright or other rights.
  • Shows an identifiable child or adult in a way that may create a privacy or safety concern.
  • Contains private, unsafe, offensive, misleading or unlawful content.
  • Is poor quality, duplicated, unrelated, incorrectly matched to a place or listing, or not useful for Kidora users.
  • Could damage trust, safety or the quality of the Kidora platform.
  • Appears to be AI-generated, synthetic or materially altered in a way that may misrepresent the actual item being sold.
Uploading a photo does not guarantee that it will be published or remain visible.

8. Photos Showing People

Please avoid uploading photos where children or adults are clearly identifiable. Photos may be accepted where people appear only incidentally in the background and are not recognisable. For example, an adult walking in the distance with their face not visible may be acceptable if the photo is mainly of the place. Kidora may crop, blur, reject or remove photos where:
  • A child is clearly identifiable.
  • A stranger is central or clearly recognisable.
  • A face, school uniform, name badge, car registration plate, house number, tattoo or other identifying detail is visible.
  • The photo is focused on people rather than the item, place or venue.
  • The photo could reasonably create a privacy, safeguarding or safety concern.

9. Copied or Third-Party Photos

Do not upload photos copied from other sources unless you have the legal right to do so. This includes photos from:
  • Google or other search engines.
  • Facebook, Instagram, TikTok or other social media platforms.
  • Venue websites, council websites or tourism websites.
  • Retailer websites, manufacturer websites or catalogue pages.
  • Photographers, agencies, blogs, directories or other listings.
If we believe a photo may be copied or used without permission, we may reject or remove it.

10. Reporting or Removing a Photo

If you believe a photo on Kidora infringes your rights, shows you or your child, contains private information, or should not be displayed, please Contact us. Please include:
  • The link or details of the listing or place page.
  • A description of the photo.
  • The reason you are asking for it to be reviewed or removed.
  • Any information that helps us verify your request.
We will review removal requests and take appropriate action where needed.

11. Changes to This Photo Upload Policy

We may update this Photo Upload Policy from time to time to reflect changes to Kidora, our photo upload features, moderation processes or legal requirements. The latest version of this policy was updated on 4th October 2026. We encourage you to review this policy periodically to stay informed about how photos may be uploaded, reviewed and used on Kidora. If you have any questions about this Photo Upload Policy, please Contact us. Thank you for helping make Kidora safer, more useful and more trusted for families across the UK.