Press & Media

Official media resources for journalists, editors, broadcasters, podcast producers, bloggers and creators covering Kidora, UK family marketplaces, preloved children’s items, parenting, household costs, reuse and sustainable shopping.

This page contains approved company information, founder biographies, editorial photographs, app screenshots, brand guidance and background about Kidora Ltd.

Media Enquiries

For interviews, comment, fact-checking, additional images or information about Kidora, contact:

Email: [email protected]

Please include:

Your name, publication or channel
The subject of the article, programme or feature
Your publication deadline
The type of comment, interview or asset required
Where and how the material is expected to be published

You can also use the Kidora contact page.

Kidora at a Glance

Company: Kidora Ltd
Brand: Kidora®
Company number: 16349262
Registered: England and Wales
Founded in: Chester, United Kingdom
Founder and public spokesperson: Karolina Gudes
Launch: May 2025
Market: United Kingdom only
Platforms: Native iOS and Android apps and the Kidora website
Marketplace: New and preloved baby and children’s items
Fulfilment: Local collection and nationwide UK delivery
Seller fees: No Kidora listing fee or seller commission on the item sale price
Buyer charges: Mandatory Buyer Protection fee on paid purchases, displayed before checkout
FREE listings: Suitable items can be listed at £0 for local collection
Languages: English and Polish support
Previous coverage: Chester Standard and Deeside.com

What Is Kidora?

Kidora is a UK-only marketplace where parents and families can buy and sell new and preloved baby and children’s items.

The platform includes baby clothes, children’s clothing, toys, books, pushchairs, nursery products, feeding equipment, school items, maternity wear and other family essentials.

Parents can shop locally through location-based discovery, arrange local collection or purchase suitable products for nationwide UK delivery.

Sellers pay no Kidora listing fee or seller commission on the item sale price. Buyers pay a mandatory Buyer Protection fee on paid purchases, shown before checkout.

Families can also list a suitable item at £0 as FREE. FREE listings are collection-only, are secured through Kidora checkout and do not include a Buyer Protection fee.

Kidora is available through native iOS and Android apps and at https://kidora.uk.

Approved Short Description

Approximately 30 words:

Kidora is a UK-only marketplace where parents can buy and sell new and preloved baby and children’s items, with local collection, nationwide delivery and no seller commission.

Approved Company Boilerplate

Approximately 75 words:

Kidora is a UK-only marketplace for buying and selling new and preloved baby and children’s items. Founded in Chester by mum of two Karolina Gudes, Kidora helps families find clothes, toys, books, pushchairs, nursery products and other essentials locally or through nationwide delivery. Sellers pay no Kidora listing fee or seller commission, while buyers pay a mandatory Buyer Protection fee on paid purchases. Suitable items can also be listed at £0 as FREE for local collection.

Extended Company Description

Approximately 150 words:

Kidora is a UK-only marketplace created specifically for baby and children’s items. Founded in Chester by Karolina Gudes, a mum of two, and built with her partner Martin Kvasnica and their close friend John Prydderch, the platform was inspired by the difficulty of selling outgrown children’s belongings through broad marketplaces and informal social-media groups.

Families can use Kidora to buy and sell new and preloved clothes, toys, books, pushchairs, nursery products, feeding equipment, school items, maternity wear and other essentials. The platform supports location-based discovery, local collection and nationwide UK delivery.

Kidora charges no listing fee or seller commission on the item sale price. Buyers pay a mandatory Buyer Protection fee on paid transactions. Sellers can also list suitable items at £0 as FREE, allowing another local family to secure the item through Kidora checkout and collect it without a Buyer Protection fee.

The Story Behind Kidora

Kidora began with a problem familiar to many families: babies and children grow quickly, leaving behind clothes, shoes, toys and equipment that may still be in very good condition.

After the birth of her daughter Sofia in 2022, Karolina Gudes accumulated boxes of outgrown baby clothes and children’s items, including products that had barely been worn.

She tried selling them through general marketplaces and social-media groups but found the process cluttered and unreliable. Long message exchanges did not always lead to a purchase, arranged collections could be missed, and baby and children’s products were mixed among unrelated listings.

Karolina wanted a dedicated UK marketplace built around the way parents actually buy and sell children’s items.

She developed the idea with her partner Martin and their close friend John. Together, they built the Kidora website and native mobile apps, creating a marketplace focused on family categories, location-based discovery, messages, offers, payments, local collection and nationwide delivery.

Read the full Kidora story.

Founder Profile: Karolina Gudes

Karolina Gudes is the founder and public face of Kidora.

She is a mum of two based near Chester and created Kidora after experiencing the difficulty of selling her daughter’s outgrown baby clothes and children’s items on broad marketplaces that were not designed specifically for families.

Karolina’s focus is on building a practical UK marketplace that helps parents clear space, recover money from suitable outgrown items, find more affordable family essentials and pass products on for further use.

She represents Kidora in media interviews, founder features, parenting discussions, marketplace commentary and stories relating to family costs, reuse and UK start-ups.

Short Founder Biography

Karolina Gudes is the founder of Kidora, a UK-only marketplace for new and preloved baby and children’s items. A mum of two based near Chester, she created Kidora after struggling to sell her daughter’s outgrown belongings through general marketplaces. Karolina built the platform with her partner Martin Kvasnica and their close friend John Prydderch.

Extended Founder Biography

Karolina Gudes is the founder and public spokesperson for Kidora, a UK-only marketplace designed around the way families buy, sell and pass on baby and children’s items.

The idea began after the birth of her daughter Sofia, when Karolina found herself with boxes of baby clothes, toys and essentials that had quickly been outgrown. Attempts to sell the items through general marketplaces and social-media groups were often time-consuming and unreliable.

Karolina developed Kidora with her partner Martin Kvasnica and their close friend John Prydderch. The native iOS and Android apps launched in May 2025, supporting new and preloved listings, local collection, nationwide delivery, in-app communication, offers and Buyer Protection on paid purchases.

As a mum of two, Karolina brings direct family experience to Kidora’s product development, communications and long-term mission.

Founder Photography

The following photographs are approved for bona fide editorial coverage of Kidora and Karolina Gudes, subject to the Media Asset Usage Terms on this page.

↓ Download

Karolina Gudes, founder of Kidora, with her son

↓ Download

Karolina Gudes, founder of Kidora, with her daughter

Important Guidance for Images Featuring Children

Use the photographs only in genuine editorial coverage relating to Kidora, its founder or the company story
Do not use the images to illustrate unrelated stories about illness, abuse, crime, family disputes or another sensitive subject
Do not infer or publish a child’s school, home address, routine or other private information
Use only the approved captions supplied on this page unless Kidora gives written permission otherwise
Do not identify either child beyond the wording provided in the approved caption

How Kidora Works

For Sellers

Create an account and connect the PayPal account used for Kidora payments
List a genuinely new or accurately described preloved baby or children’s item
Add clear photographs, condition information, price and fulfilment options
Communicate with buyers through Kidora messages
Post the item or arrange local collection after the order is confirmed
Pay no Kidora listing fee or seller commission on the item sale price

For Buyers

Browse by category, size, price, keyword or location
Use the map view to discover nearby listings
Ask the seller questions through Kidora messages
Purchase one item, create an eligible bundle or use an available offer feature
Choose delivery or local collection where the seller provides that option
Pay the item price, applicable delivery cost and mandatory Buyer Protection fee at checkout

View the full How It Works guide.

What Makes Kidora Different?

Focused on Baby and Children’s Items

Kidora uses family-specific categories rather than placing children’s products inside a broad marketplace containing large volumes of unrelated goods.

UK-Only Marketplace

The platform is built for buyers and sellers across the United Kingdom, supporting local discovery and nationwide delivery.

No Seller Commission

Kidora does not charge sellers a listing fee or commission on the item sale price.

Buyer Protection on Paid Purchases

A mandatory Buyer Protection fee is added to paid transactions and shown before checkout. Subject to the applicable policies and evidence, eligible issues may include an item that was not shipped, was lost, arrived damaged or was significantly not as described.

Local Collection and Nationwide Delivery

Families can find suitable items nearby or purchase from sellers elsewhere in the UK.

FREE Local Listings

Sellers can price a suitable item at £0. The item appears as FREE, is secured through Kidora checkout and is collected locally without a Buyer Protection fee.

Private and Pro Sellers

Kidora supports private users selling family belongings as well as Pro Sellers operating as businesses. Pro status helps buyers identify when business-selling and consumer-rights rules may apply.

English and Polish Support

Kidora supports both English and Polish, helping more UK families use the marketplace in the language they are comfortable with.

Parent Hub Resources

The Kidora Parent Hub contains UK-focused guides covering local family activities, saving money, buying and selling, pregnancy, babies, children and parenting resources.

Marketplace Scope

Kidora includes family-focused categories such as:

Baby and children’s clothes
Shoes and accessories
Toys, games and books
Pushchairs, baby carriers and travel items
Nursery furniture, bedding and storage
Feeding, weaning, bathing and changing products
Childproofing and family-safety products
School uniform and school supplies
Pregnancy and maternity items

Kidora supports both new and preloved products. User-listed items must comply with Kidora’s terms, listing rules and applicable UK law.

Important Product-Safety Context

Kidora is a marketplace and does not physically inspect, test or certify every item listed by users.

Buyers and sellers remain responsible for checking condition, instructions, completeness, compatibility, age and weight limits and official product recalls.

Recalled, counterfeit, contaminated, damaged, incomplete or otherwise unsafe products must not be sold or given away through Kidora.

Editorial coverage should not describe Buyer Protection as a product-safety certification, warranty or guarantee that every listing has been inspected.

Key Milestones

Kidora Ltd registered in England and Wales
Native Kidora app launched on the Apple App Store in May 2025
Native Android app available through Google Play
More than 1,000 baby and children’s items listed since launch
Local collection and nationwide delivery introduced
Buyer Protection applied to paid purchases
FREE local-collection listings introduced
Pro Seller status and separate Pro buyer policies introduced
English and Polish language support developed
Kidora Parent Hub expanded to 89 UK-focused family guides
Previously featured by Chester Standard and Deeside.com

Milestones and marketplace figures may change. Journalists requiring current numbers should contact Kidora before publication.

As seen on

Potential Editorial Topics

Kidora and Karolina may be relevant to editorial coverage concerning:

The cost of raising babies and children in the UK
Buying and selling preloved children’s items
Family budgeting and household decluttering
Reuse, repair, donation and responsible disposal
UK marketplace and recommerce trends
Local collection compared with nationwide delivery
Marketplace product-safety awareness
Women founders and parent-led start-ups
Building a technology product around family life
Growing a local marketplace city by city
Supporting Polish-speaking families in the UK
Balancing parenthood, employment and building a business

Contact Kidora for current comments, case studies, local marketplace information and founder availability.

Kidora App Screenshots

The existing portrait screenshots are approved for editorial coverage of Kidora. They show the app’s interface and selected marketplace features.

Product interfaces evolve, so screenshots should be described as representative of the app at the time they were supplied. Contact Kidora if a publication requires the latest version.

App Store Links

Brand Assets

Approved Kidora logos and brand assets may be used for genuine editorial identification of Kidora.

Do not recreate the logo from screenshots, change its proportions, recolour it without written permission or place it in a way that implies Kidora endorses an unrelated product, organisation or campaign.

Media Asset Usage Terms

Unless otherwise stated, the photographs, logos, app screenshots, graphics and written press materials supplied on this page are owned by or licensed to Kidora Ltd.

Kidora grants journalists, recognised media organisations, broadcasters, bloggers, podcast publishers and creators permission to use these assets without a separate licence fee for bona fide editorial coverage of Kidora, subject to the following conditions:

The material must be used in connection with genuine coverage of Kidora, its founder, its marketplace or a directly relevant subject
Assets must not be sold, sublicensed, placed in a stock library or redistributed as standalone downloads
Assets must not be used in paid advertising, product packaging, endorsements or unrelated commercial promotions without written permission
Photographs and screenshots may be resized or reasonably cropped for layout, but must not be misleadingly edited or materially altered
Logos must not be distorted, recoloured or modified without permission
Captions must not falsely describe the person, product, transaction or feature shown
Use must not imply that Kidora endorses the publication, advertiser, product, political position or unrelated organisation
Where practical, credit the asset as “Courtesy of Kidora Ltd”
Kidora may request correction or removal where an asset has been materially misrepresented or used outside these terms

This editorial permission does not transfer ownership of any intellectual property.

For commercial licensing, campaigns, partnerships, sponsorship, extensive modification or another use outside ordinary editorial coverage, contact [email protected] for written permission.

Editorial Accuracy

Journalists are welcome to use the approved descriptions and biographies on this page.

Before publication, please contact Kidora to verify:

Current listing, user or transaction figures
Current app features
Current pricing or Buyer Protection details
Current geographic activity
Founder quotations not already published
Launch, company, ownership or team information

Please describe Karolina Gudes as founder of Kidora. Do not describe her as a director of Kidora Ltd.

Kidora Ltd has two directors and shareholders: Martin Kvasnica and John Prydderch.

Useful Links for Journalists

Frequently Asked Questions

Who founded Kidora?

Kidora was founded by Karolina Gudes, a mum of two based near Chester. She built the platform with her partner Martin Kvasnica and their close friend John Prydderch.

When did Kidora launch?

The native Kidora app launched in May 2025.

Is Kidora available outside the United Kingdom?

No. Kidora is a UK-only marketplace.

Does Kidora support new products as well as preloved items?

Yes. Sellers can list genuinely new items and accurately described preloved baby and children’s products.

Does Kidora charge seller commission?

No. Kidora does not charge a listing fee or seller commission on the item sale price, subject to its terms concerning payment-provider costs, refunds, reversals and chargebacks.

What is a FREE listing?

A suitable item can be listed at £0. It appears as FREE, is secured through Kidora checkout and is available for local collection only. No Buyer Protection fee is added.

Can journalists use the founder photographs and app screenshots?

Yes, for genuine editorial coverage of Kidora and subject to the Media Asset Usage Terms on this page.

Can a publication interview Karolina Gudes?

Interview requests can be sent to [email protected] with the publication, topic, format and deadline.

Can Kidora provide current statistics or local case studies?

Contact Kidora with the specific information required and the publication deadline. Availability depends on the requested data, consent and editorial context.