Press & Media
Official media resources for journalists, editors, broadcasters, podcast producers, bloggers and creators covering Kidora, UK parenting, preloved children’s items, family costs, local days out, reuse, sustainable shopping and parent-led technology.
Kidora is a UK family platform bringing together a marketplace for new and preloved baby and children’s items, Kidora Parent Hub and 6,500+ Family Places across the UK.
This page contains approved company information, founder biographies, editorial photographs, app screenshots, quotes, story angles, brand guidance and background about Kidora Ltd. Journalists and publishers may use the approved wording and media assets on this page for genuine editorial coverage of Kidora, subject to the Media Asset Usage Terms below.
Media Enquiries
For interviews, founder comment, additional images, local case studies, current figures or further information about Kidora, contact:
Email: [email protected]
For interview or feature requests, please include:
- Your name, publication or channel
- The subject of the article, programme, podcast or feature
- Your publication deadline
- The type of comment, interview or asset required
- Where and how the material is expected to be published
You can also use the Kidora contact page.
Latest Kidora Developments
Kidora has expanded from a preloved baby and children’s marketplace into a wider UK family platform.
The latest Kidora app brings together three core areas: a UK-only marketplace for baby and children’s items, Kidora Parent Hub with practical family guides and official UK resource links, and Kidora Family Places, a searchable database of more than 6,500 family-friendly places across the UK.
Parents can use Kidora to buy and sell children’s items, clear space at home, find more affordable family essentials, read helpful parenting information and search for days out, activities and family places near them.
Kidora was founded in Chester by Karolina Gudes, a mum of two, and has been built independently with her partner Martin Kvasnica and their close friend John Prydderch. The platform is available through native iOS and Android apps and the Kidora website.
The story behind Kidora is simple: children grow quickly, family life can be expensive, and useful support is often scattered across different websites, apps and social-media groups. Kidora is being built to bring more of that everyday family journey into one practical UK platform.
Kidora has also launched Outgrown, Not Wasted, a free seven-day challenge helping UK families sort through outgrown children’s belongings and consider what to keep, pass on, donate, recycle responsibly or sell. Families can take part without registering, and free materials are available for schools, nurseries, PTAs and community organisations.
The Kidora iOS and Android apps now include AI-assisted photo screening and optional AI Auto-fill for marketplace listings. When the photo screening rejects an uploaded image, listing submission is blocked until that photo is removed or replaced. After photo approval, sellers can use Auto-fill suggestions for draft listing details, which they review and edit before setting their own price.
Recognition
Theo Paphitis #SBS Small Business Sunday Winner
In September 2026, Kidora Ltd was selected by retail entrepreneur Theo Paphitis as an #SBS Small Business Sunday winner, recognising Kidora as part of the #SBS small business community.
Kidora in the Media
Selected news coverage and founder stories featuring Kidora and its initiatives.
Kidora & Founder Coverage
Stories about Kidora's beginnings, Karolina Gudes, the three-person team and the development of the family platform.
Prowess, Family Friendly Working, Chester Magazine — Founder Story, The Scottish Sun.
Outgrown, Not Wasted — Campaign Coverage
Published stories and community contributions sharing Kidora's free seven-day children's clear-out challenge across the UK.
Campaign Features and Mentions
Chester Magazine — Outgrown Campaign, The Family Grapevine, Tattenhall Online, Ross Gazette, Yorkshire Evening Post, Theo Paphitis #SBS Winners' News.
YourWorld Regional Community Publications
Northamptonshire Telegraph, Banbury Guardian, Bedford Today, Biggleswade Today, The Bucks Herald, Buxton Advertiser, Daventry Express, Hemel Today, Leighton Buzzard Observer, Luton Today, LincolnshireWorld, Melton Times, Milton Keynes Citizen, Peterborough Telegraph, Worksop Guardian, Edinburgh Evening News, Harrogate Advertiser, Belfast News Letter, Northampton Chronicle & Echo, The News (Portsmouth), Hucknall Dispatch.
Nub News Community Publications
Ashby Nub News, Oakham Nub News, Wells Nub News, Shepton Mallet Nub News, Kingston Nub News, Teddington Nub News, London Nub News, Hitchin Nub News, Solihull Nub News.
Press Releases & Syndicated Coverage
Kidora-Issued Press Releases
News By Wire — AI Listing Features, News By Wire — Outgrown Campaign.
Syndicated Coverage
MSN UK — Leeds Article (Republication).
Publication note: YourWorld and Nub News entries are contributed community articles. The Yorkshire Evening Post story is also a contributor-authored article. News By Wire links are Kidora-issued press releases. The MSN UK article republishes the Yorkshire Evening Post story. The Scottish Sun carries the same underlying founder feature as The Sun. These links form a record of publication, not a claim that every article represents independent journalist reporting.
Kidora at a Glance
- Company: Kidora Ltd
- Brand: Kidora®
- Company number: 16349262
- Registered: England and Wales
- ICO Registration Number: ZB963106
- Founded in: Chester, United Kingdom
- Founder and public spokesperson: Karolina Gudes
- Launch: May 2025
- Market: United Kingdom only
- Platforms: Native iOS app, native Android app and Kidora website
- Marketplace: New and preloved baby and children’s items
- Fulfilment: Local collection and nationwide UK delivery, including InPost locker and Home Delivery where available
- Seller fees: No Kidora listing fee or seller commission on the item sale price
- Buyer charges: Mandatory Kidora Fee on eligible paid purchases, displayed before checkout; Buyer Protection is included
- FREE listings: Suitable items can be listed at £0 for local collection
- Parent Hub: Kidora Parent Hub includes UK-focused parenting, money-saving, buying and selling, pregnancy, baby, children and family resources
- Family Places: Kidora Family Places includes more than 6,500 UK family places across multiple categories
- Family Places search: Parents can search by location and radius to find nearby days out and activities
- Family Places photos: Listings use illustrative images while Kidora builds a real-photo library through Kidora photos, parent uploads and future venue contributions
- Languages: Kidora website in English; iOS and Android apps in English and Polish
- Selected coverage: The Sun, Talented Ladies Club, Chester Standard, Deeside.com, Dee 106.3, Wrexham.com, Herald.Wales, The Bolton News, The Leader and The Founder Gazette
What Is Kidora?
Kidora is a UK family platform bringing together a marketplace for baby and children’s items, Kidora Parent Hub and 6,500+ Family Places across the UK.
The marketplace helps parents and families buy and sell new and preloved baby and children’s items, including clothes, toys, books, pushchairs, nursery products, shoes, feeding equipment, school items, maternity wear and other family essentials.
Parents can shop locally through location-based discovery, arrange local collection or purchase suitable items for nationwide UK delivery.
Kidora Parent Hub brings together practical family guides, money-saving information and links to trusted UK resources, including government and NHS information where relevant.
Kidora Family Places helps parents discover days out, activities and family-friendly places near them. Families can search by location and radius, browse categories, view useful place details, open directions, visit official websites and add their own photos for review after visiting.
Kidora is available through native iOS and Android apps and at https://kidora.uk.
Approved Short Description
Approximately 35 words:
Kidora is a UK-only marketplace and Parent Hub helping families buy and sell preloved baby and children’s items, access practical parenting information and discover family places near them.
Approved Company Boilerplate
Approximately 90 words:
Kidora is a UK-only marketplace and Parent Hub for families. Founded in Chester by mum of two Karolina Gudes, Kidora helps parents buy and sell preloved baby and children’s items, with local collection and nationwide delivery. The platform also includes Kidora Parent Hub, offering practical UK-focused parenting information, and Kidora Family Places, a searchable database of more than 6,500 family-friendly places across the UK. Kidora is available through native iOS and Android apps and the Kidora website.
Extended Company Description
Approximately 170 words:
Kidora is a UK-only marketplace and Parent Hub created specifically for families. Founded in Chester by Karolina Gudes, a mum of two, and built with her partner Martin Kvasnica and their close friend John Prydderch, Kidora began with a simple problem: babies and children outgrow clothes, toys and equipment quickly, but selling through broad marketplaces and social-media groups can be time-consuming and unreliable.
The Kidora marketplace helps parents buy and sell new and preloved baby and children’s items, including clothes, shoes, toys, books, pushchairs, nursery products, school items, maternity wear and family essentials. The platform supports local collection and nationwide UK delivery.
Kidora has since expanded into a wider family platform. Kidora Parent Hub provides practical UK-focused parenting guides and links to trusted official resources. Kidora Family Places helps parents search more than 6,500 UK family-friendly places by location and radius, including parks, soft play centres, museums, castles, animal attractions, beaches, cinemas, swimming pools and days out.
The Story Behind Kidora
Kidora began with a problem familiar to many families: babies and children grow quickly, leaving behind clothes, shoes, toys and equipment that may still be in very good condition.
After the birth of her daughter Sofia in 2022, Karolina Gudes accumulated boxes of outgrown baby clothes and children’s items, including products that had barely been worn.
She tried selling them through general marketplaces and social-media groups but found the process cluttered and unreliable. Long message exchanges did not always lead to a purchase, arranged collections could be missed, and baby and children’s products were mixed among unrelated listings.
Karolina wanted a dedicated UK marketplace built around the way parents actually buy and sell children’s items.
She developed the idea with her partner Martin Kvasnica and their close friend John Prydderch. Together, they built Kidora as a family-focused platform supporting marketplace listings, location-based discovery, messages, offers, payments, local collection and nationwide delivery.
As Kidora grew, the mission became bigger. Parents do not only need somewhere to buy and sell. They also need trusted information, help with family costs, practical guidance and quick ideas for places to go with their children. That is why Kidora now includes Parent Hub and Family Places alongside the marketplace.
Founder Profile: Karolina Gudes
Karolina Gudes is the founder and public face of Kidora.
She is a mum of two based near Chester and created Kidora after experiencing the difficulty of selling her daughter’s outgrown baby clothes and children’s items on broad marketplaces that were not designed specifically for families.
Karolina’s focus is on building a practical UK family platform that helps parents clear space, recover money from suitable outgrown items, find more affordable family essentials, discover places to go with their children and access helpful parenting information.
She represents Kidora in media interviews, founder features, parenting discussions, marketplace commentary and stories relating to family costs, reuse, children’s items, local days out, women founders, parent-led start-ups and UK family technology.
Short Founder Biography
Karolina Gudes is the founder of Kidora, a UK-only marketplace and Parent Hub for families. A mum of two based near Chester, she created Kidora after struggling to sell her daughter’s outgrown baby and children’s items through general marketplaces. Karolina built the platform with her partner Martin Kvasnica and their close friend John Prydderch.
Extended Founder Biography
Karolina Gudes is the founder and public spokesperson for Kidora, a UK-only marketplace and Parent Hub designed around the way families buy, sell, pass on children’s items, find trusted information and discover family places.
The idea began after the birth of her daughter Sofia, when Karolina found herself with boxes of baby clothes, toys and essentials that had quickly been outgrown. Attempts to sell the items through general marketplaces and social-media groups were often time-consuming and unreliable.
Karolina developed Kidora with her partner Martin Kvasnica and their close friend John Prydderch. The platform now includes native iOS and Android apps, a modern Kidora website, a dedicated marketplace, Kidora Parent Hub and Kidora Family Places.
As a mum of two, Karolina brings direct family experience to Kidora’s product development, communications and long-term mission.
Founder Photography
The following photographs are approved for bona fide editorial coverage of Kidora and Karolina Gudes, subject to the Media Asset Usage Terms on this page.
Karolina Gudes, founder of Kidora, with her son
Karolina Gudes, founder of Kidora, with her daughter
Important Guidance for Images Featuring Children
- Use the photographs only in genuine editorial coverage relating to Kidora, its founder or the company story
- Do not use the images to illustrate unrelated stories about illness, abuse, crime, family disputes or another sensitive subject
- Do not infer or publish a child’s school, home address, routine or other private information
- Use only the approved captions supplied on this page unless Kidora gives written permission otherwise
- Do not identify either child beyond the wording provided in the approved caption
How Kidora Works
For Sellers
- Create an account and connect the PayPal account used for Kidora payments
- List a genuinely new or accurately described preloved baby or children’s item
- Add clear photographs, condition information, price and fulfilment options
- Communicate with buyers through Kidora messages
- Post the item or arrange local collection after the order is confirmed
- Pay no Kidora listing fee or seller commission on the item sale price
For Buyers
- Browse by category, size, price, keyword or location
- Use location-based discovery to find suitable nearby listings
- Ask the seller questions through Kidora messages
- Purchase one item, create an eligible bundle or use an available offer feature
- Choose delivery or local collection where the seller provides that option
- Pay the item price, applicable delivery cost and mandatory Kidora Fee at checkout; Buyer Protection is included
Parent Hub
- Visit Kidora Parent Hub for UK-focused family guides and practical parenting information
- Find information across areas such as saving money, buying and selling, pregnancy, babies, toddlers, children, family places and parenting resources
- Access links to trusted official sources, including government and NHS information where relevant
Family Places
- Search Kidora Family Places for family-friendly places across the UK
- Use location and radius search to find places nearby
- Browse categories such as parks, soft play, museums, castles, animal attractions, beaches, cinemas, swimming, gardens, historic sites and days out
- View place details, facilities where available, official websites and directions
- Save favourite places to return to later
- Add real photos for review after visiting a place
View the full How It Works guide.
What Makes Kidora Different?
Built Around Families
Kidora is focused on baby, children and family categories rather than placing children’s products inside a broad marketplace containing large volumes of unrelated goods.
UK-Only Marketplace
The platform is built for buyers and sellers across the United Kingdom, supporting local discovery and nationwide delivery.
More Than a Marketplace
Kidora combines a preloved baby and children’s marketplace with Parent Hub and Family Places, giving families one place to buy, sell, read useful information and discover family activities.
No Seller Commission
Kidora does not charge sellers a listing fee or commission on the item sale price.
Kidora Fee & Buyer Protection on Paid Purchases
A mandatory Kidora Fee is included on eligible paid transactions and shown before checkout. Buyer Protection is included as part of the Kidora Fee, with no separate Buyer Protection charge. Subject to the applicable policies and evidence, eligible issues may include an item that was not shipped, was lost, arrived damaged or was significantly not as described.
Local Collection and Nationwide Delivery
Families can find suitable items nearby or purchase from sellers elsewhere in the UK.
FREE Local Listings
Sellers can price a suitable item at £0. The item appears as FREE, is secured through Kidora checkout and is collected locally without a Kidora Fee.
Private and Pro Sellers
Kidora supports private users selling family belongings as well as Pro Sellers operating as businesses. Pro status helps buyers identify when business-selling and consumer-rights rules may apply.
Parent Hub Resources
Kidora Parent Hub contains UK-focused family guides covering local family activities, saving money, buying and selling, pregnancy, babies, children and parenting resources.
Family Places Finder
Kidora Family Places helps parents discover more than 6,500 family-friendly places across the UK, searchable by location and radius.
English and Polish App Support
Kidora’s iOS and Android apps support English and Polish, helping more UK families use the marketplace and family features in the language they are comfortable with. The Kidora website is currently available in English only.
Family Places Image Transparency
Family Places uses illustrative images on place listings while Kidora builds a growing library of real photos.
Some real photographs have been taken by Kidora, and parents can add their own photographs through the app after visiting a place. Submitted photos are reviewed before being displayed.
Illustrative images should not be described as photographs of the venue. Journalists, venues and parents can contact Kidora if they would like to provide official or visitor photographs for review.
Marketplace Scope
Kidora includes family-focused categories such as:
- Baby and children’s clothes
- Shoes and accessories
- Toys, games and books
- Pushchairs, baby carriers and travel items
- Nursery furniture, bedding and storage
- Feeding, weaning, bathing and changing products
- Childproofing and family-safety products
- School uniform and school supplies
- Pregnancy and maternity items
Kidora supports both new and preloved products. User-listed items must comply with Kidora’s terms, listing rules and applicable UK law.
Family Places Scope
Kidora Family Places includes multiple family-friendly categories, such as:
- Parks, playgrounds and outdoor spaces
- Soft play and indoor play
- Museums, castles and historic places
- Zoos, animal attractions, aquariums and farm parks
- Beaches, gardens, canals and nature places
- Cinemas, bowling, swimming, ice rinks, golf and family entertainment
- Theme parks, visitor centres, science centres and days out
Place information can change. Families should check the venue’s official website before travelling for the latest opening hours, prices, booking requirements and visitor information.
Important Product-Safety Context
Kidora is a marketplace and does not physically inspect, test or certify every item listed by users.
Buyers and sellers remain responsible for checking condition, instructions, completeness, compatibility, age and weight limits and official product recalls.
Recalled, counterfeit, contaminated, damaged, incomplete or otherwise unsafe products must not be sold or given away through Kidora.
Editorial coverage should not describe Buyer Protection as a product-safety certification, warranty or guarantee that every listing has been inspected.
Key Milestones
- Kidora Ltd registered in England and Wales
- Native Kidora app launched on the Apple App Store in May 2025
- Native Android app made available through Google Play
- More than 1,000 baby and children’s items listed since launch
- Local collection and nationwide delivery introduced
- InPost locker and Home Delivery introduced as integrated marketplace delivery options
- Buyer Protection included on eligible paid purchases
- FREE local-collection listings introduced
- Pro Seller status and guidance on statutory consumer rights introduced
- English and Polish language support introduced in the iOS and Android apps; the website is available in English only
- Kidora website rebuilt as a modern, faster Laravel website
- Kidora app rebuilt as a fully native iOS and Android app
- Kidora Parent Hub expanded with UK-focused family guides and official resource links
- Kidora Family Places launched with more than 6,500 UK family places
- Parents can search Family Places by location and radius
- Parents can save favourite places and add their own photos for review after visiting
- Selected coverage: The Sun, Talented Ladies Club, Chester Standard, Deeside.com, Dee 106.3, Wrexham.com, Herald.Wales, The Bolton News, The Leader and The Founder Gazette
These milestones are provided as approved background for journalists, editors and publishers. For the newest live numbers, interview quotes or local case studies, contact Kidora at [email protected].
Potential Editorial Topics
Kidora and Karolina may be relevant to editorial coverage concerning:
- The cost of raising babies and children in the UK
- Buying and selling preloved children’s items
- How families can save money by buying preloved
- Family budgeting and household decluttering
- Children outgrowing clothes, toys and equipment quickly
- Reuse, reducing waste and giving children’s items a second life
- Local collection compared with nationwide delivery
- Marketplace product-safety awareness
- Free and low-cost family days out
- Helping parents discover places to go with children near them
- Parent Hub resources and trusted UK information
- Women founders and parent-led start-ups
- Building a technology product around family life
- Growing a family marketplace city by city
- Supporting Polish-speaking families in the UK
- Balancing parenthood, employment and building a business
Journalists can use the approved background information on this page freely for genuine editorial coverage. For interview comment, local case studies, fresh statistics or additional media assets, contact Kidora with the topic, format and deadline.
Kidora App Screenshots
The existing portrait screenshots are approved for editorial coverage of Kidora. They show the app’s interface and selected marketplace, Parent Hub and Family Places features.
Product interfaces evolve, so screenshots should be described as representative app imagery at the time they were supplied.
App Store Links
Brand Assets
Approved Kidora logos and brand assets may be used for genuine editorial identification of Kidora.
Do not recreate the logo from screenshots, change its proportions, recolour it without written permission or place it in a way that implies Kidora endorses an unrelated product, organisation or campaign.
Media Asset Usage Terms
Unless otherwise stated, the photographs, logos, app screenshots, graphics and written press materials supplied on this page are owned by or licensed to Kidora Ltd.
Kidora grants journalists, recognised media organisations, broadcasters, bloggers, podcast publishers and creators permission to use these assets without a separate licence fee for bona fide editorial coverage of Kidora, subject to the following conditions:
- The material must be used in connection with genuine coverage of Kidora, its founder, its marketplace, Parent Hub, Family Places or a directly relevant subject
- Assets must not be sold, sublicensed, placed in a stock library or redistributed as standalone downloads
- Assets must not be used in paid advertising, product packaging, endorsements or unrelated commercial promotions without written permission
- Photographs and screenshots may be resized or reasonably cropped for layout, but must not be misleadingly edited or materially altered
- Logos must not be distorted, recoloured or modified without permission
- Captions must not falsely describe the person, product, transaction, venue or feature shown
- Illustrative Family Places images must not be described as photographs of the venue
- Use must not imply that Kidora endorses the publication, advertiser, product, political position or unrelated organisation
- Where practical, credit the asset as “Courtesy of Kidora Ltd”
- Kidora may request correction or removal where an asset has been materially misrepresented or used outside these terms
This editorial permission does not transfer ownership of any intellectual property.
For commercial licensing, campaigns, partnerships, sponsorship, extensive modification or another use outside ordinary editorial coverage, contact [email protected] for written permission.
Using Information from This Page
Journalists, editors and publishers are welcome to use the approved descriptions, founder biographies, company background, feature summaries, photographs, app screenshots and links on this page for genuine editorial coverage of Kidora.
The information on this page is intended to make it easier to write about Kidora without needing to request basic facts by email. Contact Kidora only if you need an interview, a fresh quote, the latest live figures, local case studies, additional images or clarification for a specific article.
Please describe Karolina Gudes as founder of Kidora. Do not describe her as a director of Kidora Ltd.
Useful Links for Journalists
Frequently Asked Questions
Who founded Kidora?
Kidora was founded by Karolina Gudes, a mum of two based near Chester. She built the platform with her partner Martin Kvasnica and their close friend John Prydderch.
When did Kidora launch?
The native Kidora app launched in May 2025.
Is Kidora available outside the United Kingdom?
No. Kidora is a UK-only marketplace and family platform for users across the United Kingdom.
Does Kidora support new products as well as preloved items?
Yes. Sellers can list genuinely new items and accurately described preloved baby and children’s products.
Does Kidora charge seller commission?
No. Kidora does not charge a listing fee or seller commission on the item sale price, subject to its terms concerning payment-provider costs, refunds, reversals and chargebacks.
What is a FREE listing?
A suitable item can be listed at £0. It appears as FREE, is secured through Kidora checkout and is available for local collection only. No Kidora Fee is added.
What is Kidora Parent Hub?
Kidora Parent Hub is a collection of UK-focused family guides covering local activities, saving money, buying and selling, pregnancy, babies, children and parenting resources.
What is Kidora Family Places?
Kidora Family Places helps parents discover family-friendly places across the UK. Parents can search by location and radius, browse categories, view useful place details, open directions, visit official websites, save favourite places and add their own photos for review after visiting.
Can journalists use the founder photographs and app screenshots?
Yes, for genuine editorial coverage of Kidora and subject to the Media Asset Usage Terms on this page.
Can journalists use the approved wording on this page without contacting Kidora first?
Yes. Journalists and publishers may use the approved descriptions, founder biographies, feature summaries, company background and links on this page for genuine editorial coverage of Kidora. Contact Kidora only if a story needs a fresh quote, interview, latest live figures, local case study or additional media asset.
Can a publication interview Karolina Gudes?
Interview requests can be sent to [email protected] with the publication, topic, format and deadline.
Can Kidora provide current statistics or local case studies?
Yes, where suitable information is available and appropriate to share. Contact Kidora with the specific information required and the publication deadline. Availability depends on the requested data, consent and editorial context.