Clothes
Check wardrobes, drawers, coats and seasonal clothing for things that no longer fit or are no longer worn.
Outgrown, Not Wasted - a Kidora initiative
The 7-Day Children’s
Clear-Out Challenge
Children grow quickly. Their things can keep going. Spend seven days finding the clothes, toys, books and children’s items your family has outgrown, then give them another life.
Free for families
Free for organisations
Start anytime
One small clear-out each day
The 7-day challenge
You do not need to clear everything at once. Tackle one part of family life each day and decide what is ready for its next chapter.
Toys
Find toys that are no longer played with, have been outgrown or are duplicates.
Books
Choose books your child has finished with and another family could enjoy.
Baby equipment
Gather baby gear and nursery items your family no longer needs.
Shoes & accessories
Check shoes, bags, hats, gloves and other children’s accessories.
Larger items
Look at bikes, outdoor toys, furniture and other bigger children’s items.
Give everything its next life
Decide what happens next to everything you found.
Nothing useful needs to be wasted
What to do with outgrown items
There is no single right answer. Choose the next life that makes sense for each item and for your family.
Safety first
Before passing on, donating or selling an item, check that it is safe, complete and suitable for reuse. Some baby and children’s products need extra care when being reused or bought second-hand.
Check the UK Government’s product recalls and safety alerts and read the GOV.UK guidance on buying second-hand goods where relevant.
If an item is recalled, damaged or otherwise unsuitable for reuse, do not pass it on, donate it or sell it. Follow any official recall instructions and dispose of or recycle the item responsibly where appropriate.
Keep it
Save sentimental pieces or useful items you know your family will need again.
Pass it on
Give useful items directly to friends, relatives or another family who can use them.
Donate it
Choose a suitable charity or community organisation for good-condition items. Check what they currently accept before donating.
Recycle responsibly
For things that cannot be reused, use the appropriate local recycling route where available.
Sell it
Help another family buy preloved while recovering some value from items your family has finished with.
If you choose to sell
Explore the Kidora marketplace
Kidora is a UK marketplace dedicated to baby and children’s items. Selling is just one of the options in Outgrown, Not Wasted - use whichever route is right for each item.
For schools, nurseries, PTAs and parent groups
Share Outgrown, Not Wasted with your families
Everything you need to share Outgrown, Not Wasted with families is completely free. Download and use whichever resources suit your organisation.
Families can use the 7-Day Family Checklist to work through the challenge at their own pace. Schools, nurseries, PTAs, parent groups, Family Hubs and other family organisations can use the ready-to-use poster, social graphics and parent communication templates to share the campaign with their communities. No registration is required.
Printable poster
For noticeboards, reception areas, classrooms, community spaces and digital noticeboards.
7-Day Family Checklist
A simple one-page printable parents can tick off as they work through the challenge.
Social graphics
Ready-sized graphics for social feeds and Stories.
Use only what you need
There is no requirement to use every asset. A poster, one social post or a newsletter mention can be enough.
Send parents to this page
The campaign QR code and URL both point to kidora.uk/outgrown, so families always arrive in the same place.
No custom pack required
The resources are self-service and free to use, so organisations do not need to wait for approval from Kidora.
For press and editorial use
Outgrown, Not Wasted is a free Kidora initiative created to help UK families work through children’s outgrown things and decide what to keep, pass on, donate, recycle responsibly or sell.
The campaign was created by Karolina Gudes, founder of Kidora and a mum of two. Journalists and publishers covering Outgrown, Not Wasted are welcome to use the campaign image shown here as part of editorial coverage.
Download landscape imagePress enquiries: [email protected]
Ready to give outgrown things another life?
Start with one small clear-out today, or download the family checklist and work through the seven days at your own pace.